FASHION fans are obsessing over a new summer top from Marks and Spencer that comes in seven different colours – and requires no bra.
Shoppers say they “need” the built-in-bra top that has gone viral on social media.
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The cotton top is perfect to pair with shorts this summer Credit: M&S
The viral top is priced at £12.50 and comes in seven different colours
The cotton top is priced at £12.50, and has been spotted both in stores and online.
The summer staple is perfect to throw on when it’s warm, and to pair with jeans, shorts or a skirt. It also works as an underlayer and you won’t need to wear a bra with it.
Describing the product, M&S says: “Feel softly supported in this cotton-rich vest, featuring a Secret Support built-in bra.
“Scoop-neck style, with unwired cups that are padded for a smooth look.
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“Added stretch ensures a comfy fit. M&S Collection: versatile styles in modern shapes with unique and playful details.”
It comes with a built-in-bra Credit: M&S
One shopper, Rebecca, shared a post of the tops displayed in her local M&S store, which has raked in over 470,000 views.
She showed off the range of colours available, including pink, grey, black, white, soft green, ivory, and mushroom.
Rebecca said: “These are going to be perfect for summer.”
One commented: “Ooo I need! Love it when they have a built-in bra!” “These are so cool,” commented another.
“Buying immediately,” insisted another. “Omg I need these,” agreed one other.
One other noted: “I love the Uniqlo ones. But these are a fraction of the price!”
Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family.
Tesco has just announced a 0.7 per cent increase in the quarter thanks to a ‘strong growth in clothing’ and M&S has earnt the title of the number one destination for womenswear on the high street.
Asda’s clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury’s clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year.
So what is it about supermarket fashion that is becoming so successful?
Apart from the clothing actually being affordable, it’s good quality too – with many being part of schemes such as the Better Cotton Initiative.
A lot of the time they keep to classic pieces that they know will last the customer year after year.
Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes.
