A WORLD-FAMOUS chocolate brand has launched a new dark chocolate bar in the UK – and it’s already available in supermarkets.
A beloved chocolatier has stated that dark chocolate is quickly becoming more popular than milk and white.
Dark chocolate is becoming more popular, according to Lindt Credit: Getty
Lindt has launched a 100 per cent cocoa bar in the UK
In response to this growing trend, Lindt has launched its first 100% cocoa bar in the UK.
The bar will be added to the brand’s EXCELLENCE range, which has proven to be popular with fans who wants bars that are 70 percent and above in cocoa percentages.
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The new Lindt EXCELLENCE 100% Cocoa Dark Chocolate Bar (50g) is available already in Sainsbury’s, Lindt stores and Lindt.co.uk, selling at £3.50.
Additional retailers are expected to begin selling the product at a later date.
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The company has said the decision to release the new product comes as consumer tastes have started to shift over the last year.
In the previous 12 months, online searches for dark chocolate has surpassed those for milk and white chocolate.
The company has remarked that this shift, in part, is driven by the desire for lower sugar options, with 70 per cent of the UK saying they view dark chocolate as a healthier choice.
Lindt Master Chocolatier, Miquetta de Castro, said: “As consumers continue to seek out premium dark chocolate, we’re excited to introduce our EXCELLENCE 100% Cocoa Dark Chocolate Bar to the UK market for the first time.
“Uniting high-quality cocoa with our knowledge in dark chocolate craftsmanship, this bar delivers a richer and bolder chocolate taste, ideal for a treat or even for use in cooking and baking at home.”
In addition to the new bar, Lindt continues to sell lower percentage dark chocolate bars at the majority of supermarkets.
This includes 100g bars for £3.50 starting at 70 per cent and going to 78 per cent, 85 per cent and 90 per cent.
