Boohoo and Pretty Little Thing could open on the high street for the first ever time.
Both of the iconic fast fashion brands have always sold their clothing online.
Both brands have never been sold in physical shops before Credit: Alamy
But Debenhams Group, the parent company of both brands, is looking at introducing Boohoo and PrettyLittleThing concession stands, Retail Week has reported.
This comes following improving business performance across the group, with PrettyLittleThing, boohoo returning to growth.
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The group also recently relaunched Karen Millen to the high street, with the iconic 90s brand opening a site in Fosse Park in Leicester late last month.
Before this, the brand had only been available to buy online since the brand’s collapse into administration in 2019.
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By introducing concession stands – a dedicated space within a larger store – the online fashion giants would be able to have physical locations without entire standalone stores.
Both brands have remained online-only since their inception, with all sales coming through their websites and social media campaigns.
Boohoo Group later bought PrettyLittleThing in 2020 and acquired Debenhams the following year, after its collapse into administration.
The group then changed its name to Debenhams in 2025, and now operates five core brands in total, including Karen Millen and boohooMAN.
In recent months, the company has also undergone a series of changes, including the £12million sale of American fast-fashion retailer Nasty Gal just three days ago (September 15).
Earlier, the group also reassigned the lease of its Sheffield distribution centre to Primark for £90million.
The retail giant did not say which stores it would be considering for the concession stands and when the proposal might be happening.
However, it would signify a shift for the business as it seeks to move into building its physical presence.
