Noted Indian producer Ektaa Kapoor on Saturday announced the launch of her new talent management company, Hoonur, which aims to nurture artistes and strengthen the culture of storytelling and performance in the entertainment industry.Hoonur will boast of a diverse roster of celebrated actors and creators from across Bollywood and Indian television.Rooted in Balaji’s long-standing legacy of shaping talent and iconic stories, the initiative is designed to provide artistes with strategic guidance, focused representation, and a collaborative ecosystem where creativity can flourish, according to a press release.Kapoor, known for backing films like “Love Sex Aur Dhokha”, “The Dirty Picture”, “Veere Di Wedding”, “Crew”, and TV shows like “Kyunki Saas Bhi Kabhi Bahu Thi”, “Kahaani Ghar Ghar Kii”, said she aims to provide a platform to artists where their talent will flourish.”At Balaji, we have always believed that talent flourishes when it finds the right environment and encouragement. With Hoonur, we want to build a platform where artists are not just represented but truly understood.Our aim is to offer them thoughtful guidance, help them explore opportunities that align with their strengths, and support their growth over the long term. It’s about creating journeys that allow talent to evolve, experiment, and reach their full potential,” the producer, who is awaiting the release of Akshay Kumar’s “Bhooth Bangla”, said in a statement.To celebrate this launch of Hoonur, Kapoor will be hosting a party that will bring together Bollywood and television A-listers, industry leaders, creators.