Industry experts are highlighting the need for clearer ingredient labeling in skincare products. Many brands use terms like “clean” and “natural” without standardized guidelines, making it difficult for consumers to assess product effectiveness. Dr Tanvi Tijoriwala, a Canada-based naturopathic doctor, noted that key ingredients, such as vitamin C, need to be present in specific concentrations to be effective. “For vitamin C to truly benefit the skin, it should be between 10–20%. Some products contain much less but still make the same claims,” she explained.Dermatologist Dr Rachel Simmons added that while brands are required to list ingredients in descending order, they don’t have to specify exact percentages. “This can make it challenging for consumers to know how much of an active ingredient they’re actually getting,” she said. Dr Tanvi Tijoriwala also suggested that customers look beyond front-label claims and read ingredient lists carefully. “A good practice is to check where active ingredients appear on the list. If they’re near the bottom, they may not have much impact,” she advised.As awareness grows, experts believe more transparency could help consumers make informed choices while encouraging brands to adopt clearer labeling practices.
Experts call for more transparency in skincare labels | India News
