The Air India Presents Power Creator Awards 2025, backed by The Times of India, honoured creators who are changing the game with their fresh, original content in areas like food, fashion, technology, beauty, travel and more.Among the stars who joined the celebration was Bollywood’s original ‘Bad Man’, Gulshan Grover. The actor, known for his iconic villain roles in films like ‘Ram Lakhan’, ‘Mohra’ and ‘Yes Boss’, took to the stage to present an award and also shared what kind of content he would make if he became a digital creator himself.“This is a very, very unusual award”Gulshan Grover started his speech by praising the event and how it highlighted creators doing exceptional work.He said, “Congratulations to Times Entertainment for moving with times. In fact, moving ahead of times. This is a very, very unusual award being given to such tremendously talented people that we are aware of their work, partially, but we were not aware of how diverse work, how wonderful work is being done by such young talented people.”Grover added,“There was so much interesting work being done by these creators. I am extremely happy that I came this evening to be part of this award.”
What content would he create?When asked what kind of content he would create if he had a YouTube channel, Gulshan Grover shared an interesting story.“I was in Australia doing some live shows in different cities, and actor Ashish Vidyarthi, a friend of mine, and that I met him after a long time. Ashish does this food channel. He was also there, and wherever we went, he was constantly, constantly covering food, food, food. I said interesting, he is an actor and he found food, covering food, talking about food interesting.”He said the thought stayed with him, “When I came back to the hotel and I was thinking if I was to do this, what would it be? What is it that fascinates me?”He added, “Of course, being a bad man, being a villain on screen, doing this for multiple years is fascinating, interesting. I would like to sort of work around that. I would also like to meet, interview, and talk to people who have played these wonderful bad man roles.”He continued with a bold opinion about acting, “Because in my opinion, to be a hero, you need to be good looking and an average actor.
To be a bad man, you have to be a very, very good actor. It's because you are playing the same part over and over again. What you are going to do is known. That you are going to be bad, terrible. But how you present it, how you perform it, how you do it, how some fashion guy dresses you up, makes you look interesting, how the whole persona and everything works on screen, there are so many different facets.
”He added, “So therefore, playing a villain is extremely difficult.
So I would definitely like to cover all that.”The Power Creator Awards 2025 is a celebration of the creative energy sweeping across the country’s digital space. Co-powered by Nothing, and with Hilton as the official Hospitality Partner, the event brought together leading voices across categories.
Power Creator Awards shines the spotlight on India’s digital trailblazers