Harshvardhan Rane and Mawra Hocane’s Sanam Teri Kasam rakes in Rs 26.50 crore in first week of re-release

Sanam Teri Kasam, starring Harshvardhan Rane and Mawra Hocane, has achieved a surprising box office resurgence, earning Rs 26.50 crore in its first week of re-release. Originally released in 2016, the film had collected Rs 9.1 crore initially. Active social media campaigning and enduring audience appeal have contributed to this remarkable success. Romantic drama Sanam Teri Kasam, starring Harshvardhan Rane and Mawra Hocane, has witnessed an unexpected resurgence at the box office, minting over Rs 26.50 crore in its first week of re-release. Originally released in 2016, the film had managed to collect just Rs 9.1 crore during its initial run. However, its recent theatrical re-release has seen the film triple its original earnings, proving its enduring popularity among audiences.EXCLUSIVE: Harshvardhan Rane Gets Real About Mistakes, Struggles & Sanam Teri Kasam’s Re-ReleaseThe film opened to Rs 4.25 crore on its first day, followed by Rs 5.25 crore on day two and Rs 6 crore on day three. The collections remained steady through the week, earning Rs 3.25 crore on day four, Rs 3 crore on day five, Rs 2.60 crore on day six, and Rs 2.15 crore on day seven.The film released on 7th February along with Himesh Reshammiya’s Badas Ravikumar and Khushi Kapoor-Junaid Khan’s Loveyapa and this re-released film has minted more money than both the new films combined. Harshvardhan Rane, who played the brooding protagonist Inder, had been actively campaigning for the film’s re-release. In an exclusive interview with ETimes, he revealed that he had been trying to bring the film back to theatres for over a year. His social media campaign played a crucial role in reviving interest. In one of his Instagram posts, he had challenged fans that if his post received 10,000 likes, he would personally approach producer Deepak Mukut to push for the re-release. The post ended up garnering 30,000 likes, setting the stage for the film’s return to cinemas.The overwhelming response has taken everyone by surprise, reaffirming Sanam Teri Kasam’s status as a cult favorite. The film’s emotional narrative and soulful music continue to strike a chord with audiences, making its second innings a resounding success.The film will now be competing with Vikcy Kaushal’s Chhaava which is based on the life of Chhatrapthi Sambhaji Maharaj.