While most celebrity-owned restaurants lean into luxury and exclusivity, singer Arijit Singh is trending for a different reason. The singer has quietly opened Heshel, a community-focused eatery in his hometown of Jiaganj, Murshidabad, that prioritizes affordability over profit.Managed by his father, Surinder Singh, the restaurant has gone viral for serving wholesome meals at affordable prices.The most striking feature of Heshel is its commitment to the local community. The restaurant serves nutritious, everyday meals designed for students, laborers, and the elderly. The standard veg thali is priced at Rs 40 and with the student discount, Rs 30.Beyond thalis, the menu includes items like Navratna Korma at Rs 80, various pulaos ranging from Rs 150–200 and non-vegetarian options such as chicken kassa and mutton biryani.The establishment features modest interiors and steel plates, consciously avoiding the high-end aesthetics associated with the singer’s status.Heshel’s popularity has grown organically through social media and word-of-mouth rather than traditional marketing. Visitors have praised Singh for choosing “inclusivity over optics,” turning the restaurant into a local landmark celebrated more for its service than its famous owner.