2 weeks ago
3
Aamir Khan has earned immense praise from the Multiplex Association of India (MAI) for his determination to merchandise his latest film, Sitaare Zameen Par, exclusively successful cinemas. As the movie opens successful theatres today, the MAI released a lengthy connection connected their societal media handles, to hail the actor-producer for his committedness to the theatrical acquisition astatine a clip erstwhile the manufacture has been facing expanding unit from integer platforms and shrinking cinema-to-streaming windows.In an authoritative statement, MAI President Kamal Gianchandani commended Khan’s determination arsenic a “visionary and resolute” step, saying, “Aamir Khan has ever enactment the assemblage first. His determination to bring Sitaare Zameen Par exclusively to theatres is simply a almighty connection — that cinemas stay the bosom of immersive, community-driven storytelling.”This enactment comes amid increasing concerns implicit the declining exclusivity of theatrical releases, with galore films heading to streaming platforms wrong weeks of their theatrical debut.
Aamir, known for his selective filmography and agelong gaps betwixt projects, besides weighed successful connected the contented during a caller promotional event. He criticised the existent inclination of speedy integer releases, blaming the manufacture for undermining its ain worth proposition."Today, we’ve brought this concern upon ourselves,” Khan said. “We inquire audiences to travel to theatres, but past archer them, ‘It’s good if you don’t — we’ll bring the movie to your location successful 8 weeks.’ Why would they marque the effort to measurement retired then?”He went connected to explain, “Imagine I effort to merchantability you a glass, and erstwhile you accidental no, I connection to present it to your location for escaped successful 8 weeks.
You won’t bargain it. That’s precisely what’s happening with films today.”Sitaare Zameen Par, makes its theatrical debut today, June 20. According to aboriginal container bureau predictions, the movie has recorded an beforehand booking of astir Rs 4 crore gross and is expected to rake successful an estimated Rs 7 crore connected Day 1. The affectional drama, directed by RS Prasanna besides stars Genelia Deshmukh successful the pb relation and introduces 10 newcomers — Aroush Datta, Gopi Krishna Varma, Samvit Desai, Vedant Sharma, Ayush Bhansali, Ashish Pendse, Rishi Shahani, Rishabh Jain, Naman Mishra, and Simran Mangeshkar — adding caller endowment to the ensemble cast.
English (US) ·