Rasna buys Jumpin, expands into 'ready to drink' category

MUMBAI: Instant beverage maker Rasna on Monday announced that it has acquired the brand Jumpin from Hershey's India for expanding into the ready-to-drink category. Rasna did not disclose the amount it has paid for the 100% acquisition of the brand. However, it indicated that independent agencies have valued the brand at Rs 350 crore. Piruz Khambatta, Rasna's chairman, said the company has acquired only the brand from Hershey's and not the manufacturing asset.

It will be using the same manufacturing facility going ahead.