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YRF's War 2, starring Hrithik Roshan and Jr NTR, has secured a three-week IMAX exclusive merchandise successful India, a privilege usually reserved for Hollywood blockbusters. This determination highlights the increasing ambition of the YRF Spy Universe and the expanding request for Indian tentpole films successful premium formats. Ayan Mukerji has designed enactment sequences specifically for the IMAX experience.
In a important boost to Indian enactment cinema, YRF’s upcoming espionage thriller War 2 has secured a prestigious IMAX merchandise woody connected par with Hollywood blockbusters. The Hrithik Roshan , Jr NTR and Kiara Advani-starrer, directed by Ayan Mukerji and backed by Aditya Chopra, volition person an exclusive three-week tally successful IMAX screens crossed India — a uncommon privilege typically reserved for planetary franchises similar Mission: Impossible and Oppenheimer.
Over the twelvemonth IMAX has go an important format for movies arsenic they not lone supply an acquisition but besides make tremendous revenues for the producers.
The woody mirrors the merchandise strategy of Mission: Impossible – Final Reckoning, Tom Cruise’s swan opus arsenic superspy Ethan Hunt. That movie excessively was fixed a three-week exclusive IMAX window, allowing it to predominate premium screens crossed territories earlier making country for incoming titles.
In a akin vein, War 2 volition present play exclusively successful IMAX format for a afloat 3 weeks connected 33 screens crossed India. This determination marks a large milestone for the YRF Spy Universe, which has been steadily expanding successful standard and ambition since the merchandise of Pathaan and Tiger 3. War 2 is being positioned not lone arsenic a sequel to 2019’s blockbuster War, but arsenic a captious section successful YRF’s interconnected spy franchise. The movie brings unneurotic 2 of Indian cinema’s biggest enactment stars — Hrithik Roshan, reprising his relation arsenic Kabir, and Jr NTR, who plays a pivotal caller character.
Ayan Mukerji, known for his ocular flair successful films similar Brahmāstra, is said to person designed cardinal enactment set-pieces specifically for IMAX viewing, enhancing the immersive impact. With a dense accent connected planetary espionage, high-tech warfare, and exotic locales, the movie is expected to lucifer — if not transcend — the ocular modular of its Hollywood counterparts.The IMAX woody besides underscores the increasing appetite for Indian tentpole films successful premium formats. With audiences progressively seeking spectacle and standard successful theatres, specified exclusive runs springiness home blockbusters a accidental to predominate the container bureau and deepen their cinematic footprint.Scheduled for Independence Day weekend, War 2 is present 1 of the astir anticipated Indian films of the twelvemonth — and with this IMAX coup, it has firmly announced its accomplishment connected the planetary enactment cinema stage.
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