Lily Jamali
North America exertion correspondent
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When Elon Musk precocious announced that helium was stepping backmost from politics, investors hoped that would mean helium would measurement up his engagement successful the galore tech firms helium runs.
His explosive enactment with US President Donald Trump - and the precise nationalist airing of his soiled White House laundry - suggests Musk's changing priorities mightiness not rather beryllium the salve they had been hoping for.
Instead of Musk retreating somewhat from the nationalist oculus and focusing connected boosting the fortunes of Tesla and his different enterprises, helium present finds himself being threatened with a boycott from 1 of his main customers - Trump's national government.
Tesla shares were sent into freefall connected Thursday - falling 14% - arsenic helium sounded disconnected astir Trump connected societal media.
They rebounded a small connected Friday pursuing immoderate indications tempers were cooling.
Even so, for the investors and analysts who, for months, had made wide they wanted Musk disconnected his telephone and backmost astatine work, the concern is acold from ideal.
Watch: Did Elon Musk truly triumph the predetermination for Trump?
'They're mode behind'
Some argue, though, that the problems for Musk's businesses tally overmuch deeper than this spat - and the arguable relation successful the Trump medication it has brought a spectacular extremity to.
For seasoned tech writer Kara Swisher, this is particularly truthful for Tesla.
"Tesla's finished," she told the BBC connected the sidelines of the San Francisco Media Summit aboriginal this week.
"It was a large car company. They could vie successful the autonomous taxi abstraction but they're mode behind."
Tesla has agelong attempted to play catch-up against rival Waymo, owned by Google's parent, Alphabet, whose driverless taxis person traversed the streets of San Francisco for years - and present run successful respective much cities.
This month, Musk is expected to beryllium overseeing Tesla's motorboat of a batch of autonomous robo-taxis successful Austin, Texas.
He posted connected X past week that the electrical conveyance shaper had been investigating the Model Y with nary drivers connected board.
"I judge 90% of the aboriginal worth of Tesla is going to beryllium autonomous and robotics," Wedbush Securities expert Dan Ives told the BBC this week, adding that the Austin motorboat would beryllium "a watershed moment".
"The archetypal task astatine manus is ensuring the autonomous imaginativeness gets disconnected to a phenomenal start," helium added.
But with Musk's attraction divided, the project's likelihood of occurrence would look to person lengthened.
And there's thing other to origin successful too: Musk's ain motivation.
The speech successful Silicon Valley lately centres little connected whether Musk tin crook things astir and much connected whether helium adjacent cares.
"He's a truly almighty idiosyncratic erstwhile he's focused connected something," said Ross Gerber, President and CEO of Gerber Kawasaki Wealth and Investment Management.
"Before, it was astir proving to the satellite that helium would marque EVs - the tech that cipher other could do. It was astir proving helium could marque rockets. He had a batch to prove."
A longtime Tesla investor, Mr Gerber has soured connected the banal and has been paring backmost his holdings since Musk's foray into right-wing politics. He called Thursday an "extremely achy day".
"It's the dumbest happening you could perchance bash to deliberation that you person much powerfulness than the president of the United States," Mr Gerber said, referring to Musk's societal media tirade against Trump.
The BBC contacted X, Tesla, and SpaceX seeking remark but did not person a response.
Watch: What's happening with Trump's Tesla parked astatine White House?
The Tesla takedown
A peculiar occupation for Musk is that, earlier helium seemingly created an force successful Trump, helium already had 1 successful the grassroots societal media run against his car-maker.
Protests, collectively dubbed #TeslaTakedown, person played retired crossed the state each play since Trump took office.
In April, Tesla reported a 20% driblet successful car sales for the archetypal 3 months of the year. Profits plunged much than 70%, and the stock terms went down with it.
"He should not beryllium deciding the destiny of our ideology by disassembling our authorities portion by piece. It's not right," protestor Linda Koistinen told maine astatine a objection extracurricular a Berkeley, California Tesla dealership successful February.
Ms Koistinen said she wanted to marque a "visible stand" against Musk personally.
"Ultimately it's not astir the tech oregon the Tesla corporation," said Joan Donovan, a salient disinformation researcher who co-organised the #TeslaTakedown protests connected societal media.
"It's astir the mode successful which the banal of Tesla has been capable to beryllium weaponised against the radical and it has enactment Musk successful specified a presumption to person an unthinkable magnitude of powerfulness with nary transparency."
Another facet of Musk's empire that has raised the ire of his detractors is X, the societal media level erstwhile known arsenic Twitter.
"He bought Twitter truthful that helium had clout and would beryllium capable to - astatine the driblet of a chapeau - scope hundreds of millions of people," Ms Donovan said.
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An anti-Musk protestation successful London
The idiosyncratic brand
There is different anticipation present though.
Could Musk's high-profile falling retired with Trump assistance rehabilitate him successful the eyes of radical who turned against him due to the fact that of his erstwhile closeness to the president?
Patrick Moorhead, main expert astatine Moor Insights & Strategy, thinks it could.
"We're a precise forgiving country," helium said.
"These things instrumentality time," Mr Moorhead acknowledged, but "it's not unprecedented".
Ms Swisher likened Musk's idiosyncratic marque to that of Microsoft co-founder Bill Gates much than 2 decades ago.
She said Gates was erstwhile regarded arsenic "the Darth Vader of Silicon Valley" due to the fact that of his "arrogant and rude" personality.
Today, contempt his flaws, Gates has mostly rehabilitated his image.
"He learned. He grew up. People tin change," Ms Swisher said, adjacent though Musk is "clearly troubled".
Space exit
The occupation for Musk is the aboriginal for him and his companies is not conscionable astir what helium does - but what Trump decides too.
And portion Trump needed Musk successful the past, not slightest to assistance money his statesmanlike race, it's not truthful wide helium does now.
Noah Smith, writer of the Noahpinion Substack, said Trump's highly lucrative foray into cryptocurrencies - as unseemly arsenic it has been - whitethorn person freed him from depending connected Musk to transportation retired his will.
"My conjecture is that this was truthful helium could get retired from nether Elon," helium said.
In Trump's astir menacing remark of the day, helium suggested cutting Musk's authorities contracts, which person an estimated worth of $38bn (£28bn).
A important chunk of that goes to Musk's rocket institution SpaceX - seemingly threatening its future.
However, contempt the bluster, Trump's informing whitethorn beryllium a small much hollow than it seems.
That's due to the fact that SpaceX's Dragon spacecraft ferries radical and cargo to the International Space Station wherever 3 Nasa astronauts are presently posted.
It demonstrates that SpaceX has truthful entrenched itself successful the US abstraction and nationalist information apparatus, that Trump's menace could beryllium hard to transportation out.
You could marque a akin statement astir Musk's net outer company, Starlink. Finding an alternate could beryllium easier said than done.
But, if determination are limits connected what Trump tin do, the aforesaid is besides existent of Musk.
In the mediate of his enactment with Trump, helium threatened to decommission the Dragon - but it wasn't agelong earlier helium was rowing back.
Responding to an X user's proposition helium that helium "cool down", he wrote: "Good advice. Ok, we won’t decommission Dragon."
It's wide Musk and Trump's relationship is over. It's little definite their reliance connected each different is.
Whatever the aboriginal for Musk's businesses is then, it seems Trump - and his administration's actions - volition proceed to person a large accidental successful them.