The shares of Parle Industries on Tuesday hit the upper circuit at 5 per cent to Rs 5.25 per piece after Prime Minister Narendra Modi gifted a packet of Melody toffees to Italian PM Giorgia Meloni during his visit to Italy, a video of which, has gone viral.However, the Parle Industries has nothing to do with Parle Products.Related News: Melody chocolate for Meloni? PM Modi’s ‘sweet diplomacy’ steals the spotlight, Melodi memes returnParle Products, the well-known FMCG company behind brands including Parle-G, Monaco, KrackJack, Mango Bite and Poppins, is the manufacturer of Melody.Parle Products is a privately held company and is not listed on the stock market.Parle Industries, on the other hand, has no direct commercial relationship with Melody Candies and is a separate listed company on the BSE.This seems to be a scenario where traders and retail investors rushed to purchase shares of the listed firm with the Parle name as they associated “Parle” with the viral Melody moment.A humorous video of Modi and Meloni that went popular online set off the rally.Many fans interpreted the video’s depiction of PM Modi giving Meloni a packet of Melody toffees as a light-hearted reference to the two leaders’ well-known “#Melodi” hashtag.“Thank you for the gift,” Meloni commented after sharing the video on X. She was also heard on the video saying, “He gifted… a very, very good toffee,” that led to both leaders to chuckle.Further, the video quickly gained popularity and received millions of views, comments and reactions on social media. Parle Industries shares saw significant buying activity shortly after the video gained popularity.Thank you for the gift pic.twitter.com/7ePxbJwPbA— Giorgia Meloni (@GiorgiaMeloni) May 20, 2026