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How stars like Maya Jama & Kylie Jenner are bringing latex out of the bedroom in risque cleavage popping designs

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IT was once reserved strictly for the bedroom – but now latex has slipped out of the boudoir and right onto the streets and star-studded events.

It seems that everywhere we turn, this shiny and figure-hugging material is making a smooth move, becoming an increasingly popular look amongst the most famous in the game.

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Kylie Jenner squeezed herself into tight latex dress for her latest ‘Khy’ campaign Credit: Khy/Instagram

Her Instagram fanbase clearly couldn’t get enough of the sexy look Credit: Khy/Instagram

Just earlier this week, the youngest of the Kardashian-Jenner clan vowed her fans as she threatened to spill out of a white latex dress. Showing off her jaw-dropping figure, the 28-year-old revealed that this dress, as well as another version in black, is a part of her Khy clothing range – and her Instagram fanbase clearly couldn’t get enough of the sexy look.

One person said: “This silhouette is insane.”

Somebody else commented: “God damn, you are such a goddess.”

But it’s not just the beauty mogul who’s bringing latex out of the bedroom in risque cleavage popping designs. From Love Island’s Maya Jama to billionaires Kylie Jenner and Kim Kardashian, stars are proving that PVC isn’t just for steamy love-making.

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Here, we take a look at just some of the most sultry looks that are sure to send the pulses racing…

Kim Kardashian

Who can forget Kim’s jaw-dropping latex number for Met Gala in 2019? Credit: Getty

From sizzling hot plunging necklines to a pointy boob dress, Kim Kardashian, 45, certainly knows how to cause a storm with her eye-popping outfits – and the SKIMS founder is no stranger to latex either.

The mum-of-four, who is currently dating F1 ace Lewis Hamilton, went for a skin-tight nude latex mini-dress for an appearance on the Graham Norton Show – and the reality TV star did not disappoint.

In first look pictures from the show, Kim, who was joined by Sarah Paulson and fellow guests Rachel Zegler, Bryan Cranston and Little Simz, looked truly incredible after pouring her famous curves into a latex outfit.

The businesswoman also isn’t afraid to flaunt her incredible figure in PVC on the red carpet. In 2024, Kim turned heads as she posed in a white latex Balenciaga dress to a charity gala – and who can forget her show-stopping wet-look dress at the Met Gala in 2019?

The reality star-turned-entrepreneur won praise for her skin-tight, beige latex ensemble designed by Thierry Mugler and Mr. Pearl, which made her look as if she had just stepped out of the ocean.

However, the gorgeous ensemble came at a cost, as Kim said that she could hardly sit down and that she would’ve needed to enlist the help of her sisters if there was a bladder emergency.

“If I gotta pee, it’s a problem,” Kim joked.

“I think if it’s an emergency, I would pee my pants and then have my sister wipe my leg up,” she said, completely straight-faced.

“I’m not even joking,” she added.

Hannah Waddingham

The Ted Lasso actress, 51, paired the daring look with strappy heels and silver jewellery Credit: The Mega Agency

Just like the billionaire, Hannah Waddingham also looked incredible in the plunging black latex number she rocked on the red carpet in 2024.

The Ted Lasso actress, 51, paired the daring look with strappy heels and silver jewellery and toted her essentials around in a dazzling handbag, as she flashed a grin for onlookers.

The SAG winner, who recently revealed she’s found love again and is dating a “very good looking”  mystery man, certainly stole the spotlight with the figure-hugging moment. While many would shy away from such a bold choice, Hannah’s confidence made the whole thing soar.

There’s something magnetic about someone who owns their look – and the Game of Thrones star did just that, proving she’s not afraid to take risks on the red carpet.

Maya Jama

The beloved presenter sent temperatures soaring as she showed off her incredible hourglass figure to promote the upcoming seriesCredit: Refer to source

In 2024, there was one outfit that turned out to be an especially big hit amongst the viewers – her famous red latex dress which featured bold flame-shaped straps Credit: Instagram

It’s official – the countdown for Love Island is on. But it’s not just the drama and new couples fans will be following – TV viewers are also eagerly anticipating the return of the one and only Maya Jama on their screens.

A showbiz royalty, there’s no doubt Maya is also a fashion queen, too – and her latest look proved just that.

Ahead of the new season, which will kick off on Monday 1st June at 9pm, the beloved presenter sent temperatures soaring as she showed off her incredible hourglass figure to promote the upcoming series.

The 31-year-old looked pretty in pink as she posed for a promotional shot in the tight dress, before covering up with a cropped pink coat for the accompanying video.

In 2024, there was one outfit that turned out to be an especially big hit amongst the viewers – her famous red latex dress which featured bold flame-shaped straps. The look, which Maya wore for the Casa Amor recoupling episode, was quickly dubbed her ‘sexiest ever’.

Aware of the standards she has set with her fashion, Maya previously told The Jattvibe: “The pressure is on for my stylist because the dresses did very well last series.

“We haven’t decided yet, but I’ve said that I want to look beachy, sexy and fun.”

Alesha Dixon

The TV queen meant serious business as she took to the stage wearing a fiery red skintight dress that was made entirely from PVC Credit: Broadimage

Britain’s Got Talent judge Alesha Dixon frequently leaves fans speechless with her sultry looks. From bombshell to completely transparent attire, the 47-year-old knows how to send her fans weak at the knees – and she knows how to pull off a PVC outfit too.

The TV personality, who shares two kids with her partner Azuka Ononye, was very much on-trend as she headed across the pond with Simon Cowell for America’s Got Talent.

The TV queen meant serious business as she took to the stage wearing a fiery red skintight dress that was made entirely from PVC.

With every inch of her body on show, it really isn’t any wonder that she managed to win over American fans of the hit programme. Looking nothing shy of stunning, the former Strictly judge completely stole the limelight in the garment that had been designed by fashion designer Alex Perry.

Bella Hadid

The Victoria’s Secret Angel went for skin-skimming synthetics for Meta Gala’s afterparty in 2016 Credit: Xposure

Making a memorable fashionable splash doesn’t always translate into the most comfortable of attire – and Bella Hadid certainly knows a thing or two about this.

After strutting the Met Gala’s red carpet in 2016, the model ditched shed her voluminous Givenchy gown ready to show off her toned figure in a strappy black latex dress by Atsuko Kudo.

The Victoria’s Secret Angel went for skin-skimming synthetics, proving that the often dominatrix-associated latex is leaving its boudoir status behind to now make appearances in the mainstream fashion world.

Nicki Minaj

The Anaconda hitmaker, 43, looked absolutely stunning with her skintight bubblegum look Credit: Getty

Nicki Minaj most certainly lived up to the “Barbz” descriptor in her Instagram bio at the MTV Video Music Awards in 2017, arriving to the star-studded bash dressed from hair to toes in pink and covered in PVC.

The Anaconda hitmaker, 43, looked absolutely stunning with her skintight bubblegum look.

The rapper, who decided to get in on the racy trend by posing fully nude in 2021, paired the daring pink ensemble with tons of bling and almost floor-length rose gold hair, as well as pink pumps to complete the bold look.

The Super Bass singer appears to have a thing for bright latex – as she stole the show in a pink rubber dress whilst partying at the New York Fashion Week in 2018.

It was her first night out since she clashed with rap rival Cardi  – and she definitely made a statement with the fierce look.

Beyonce

For her sixth and final show of Cowboy Carter tour in the U.K., the Grammy winner went out with a bang in custom Poster Girl outfit Credit: Splash

From a sexy leotard with knee-high boots to a stunning burgundy dress showing off her gorgeous figure, Beyonce can do it all – and the pop icon is not afraid to flaunt her famous curves in head-to-toe latex outfits either.

For her sixth and final show of Cowboy Carter tour in the U.K., the Grammy winner went out with a bang in custom Poster Girl outfit.

With help from her stylist, Shiona Turini, the If I Were a Boy hitmaker slipped on a red bodysuit, complete with a plunging, flame-shaped neckline. From there, she stayed true to her Western-inspired aesthetic with two-tone chaps, also in glossy latex.

In true cowboy fashion, a rhinestone-embellished belt buckle secured the bottoms around her waist.

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