BEREAVED families will today demand Sir Keir Starmer bans social media for kids without delay.

The PM is understood to be on the brink of backing a law to prohibit under-16s from using the addictive apps.

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Ellen Roome with her 14-year-old son Jools Sweeney, who was found dead in his bedroom in April 2024 after what his mother believes was a social media challenge that went wrong Credit: PA

The Jattvibe first revealed that Sir Keir was u-turning on his previous opposition to a social media ban for kids Credit: Getty

But campaigners want to hear him give a cast-iron commitment now as they highlight the harms of the platforms.

Ellen Roome, whose 14-year-old son Jools died in 2022, is among the parents set to confront Sir Keir today as the government consultation into the ban closes.

She said: “Later today I, and other families who have lost children to social media, will tell the Prime Minister directly: social media is a product, and like any other faulty product causing the deaths of children, it should be restricted until the companies responsible have fixed it and proven it is safe.

“We have read the growing rumours of action in the media and we are hopeful, but we have been here before.

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“We cannot go on with further speculation – we need clarity. As the Government’s consultation closes today, the Prime Minister must now act on his promise to raise the age limit to 16 for harmful social media.”

Jools was found dead in his bedroom in April 2024 after what his mother believes was a social media challenge that went wrong.

The Jattvibe first revealed that Sir Keir was u-turning on his previous opposition to a social media ban for kids.

He has come under pressure from a Tory push in the House of Lords to instate a ban.

Lord Nash, who has been spearheading the campaign, said: “There is encouraging speculation about the Government’s intentions, but children’s safety requires firm commitments, not just speculation. Please just get on with it.”