Amid a raging debate on dowry demands following the Twisha Sharma death case, the Supreme Court on Friday said a groom and his family can’t continue insulting the bride and her family.“Why do boys marry girls and then insult them and their families? Let a message go out that they cannot continue insulting the bride and her family,” a Bench of Justice BV Nagarathna and Justice Ujjal Bhuyan said.While dealing with an appeal involving the death of a woman by hanging at her matrimonial home, the Bench refused to interfere with the concurrent findings of the trial court and the Chhattisgarh High Court and upheld the conviction of the petitioner.“Please imagine the pattern of financial pressure in matrimonial homes. The attempt is to squeeze the bride and her family… What exactly did the boy’s family say? You people are beggars; you cannot pay. The girl’s family was pleading to save their daughter, and they were being called beggars,” the Bench noted.Questioning the grooms’ mindset as reflected in the allegations, Justice Bhuyan said, “These are educated people!”Many members of the husband’s family were convicted under Sections 304B (dowry death), 306 (abetment of suicide) and 498A (cruelty and harassment) of the IPC.As the counsel for petitioner husband’s younger brother submitted that his client was wrongly convicted and that the offence under Section 498-A (cruelty) was not made out, the Bench shot back, “You should be happy that it is only 498-A and only three years.”The case dates back to 2010 when a Chhattisgarh woman died by suicide within three years of marriage, allegedly after being subjected to continuous harassment and dowry demands for cash and a car by her husband and in-laws.The petitioner had challenged his conviction under Section 498-A of the Indian Penal Code for cruelty and harassment, but the top court turned down his appeal.