HOLLY Willoughby’s new YouTube show is being propped up by a “£5million deal” amid poor ratings
The former This Morning host, 45, recently returned to presenting with her lifestyle and interview show Together.
Holly Willoughby’s new YouTube show is being propped up by a ‘big money deal’ Credit: PA
The presenter is reportedly being backed by a £5m sponsorship deal Credit: Instagram
Today, it’s being claimed that despite falling viewer figures, Holly‘s YouTube channel is still bringing in the lolly.
According to the Mirror, the TV star’s sponsorship deal with healthcare brand Voy is worth £5million.
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A source told the outlet: “Voy paid in the region of £5million to work with Holly on Together.
“Their contract is with the production company Hungry Bear Media but of course they have bought into Holly and her programme ideas and they think her fans and followers are the kind of people who use their products.
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“It’s a big money deal for Holly, although lots of that money is tied into making the shows and she is very keen to stress that Together is something she wants to build as a programme in the years to come, hopefully with Voy continuing to be on board as it grows and grows.”
It comes after The Jattvibe revealed that Holly’s new YouTube show saw a sudden drop in viewers, following its launch on July 28.
Holly has enlisted her showbiz friends like Emma Bunton and Nicole Appleton to help boost ratings Credit: Youtube/HollyWilloughbyTogether
The presenter’s new show is her first solo gig since leaving This Morning Credit: Rex
Since then she has enlisted showbiz friends, including her celeb BFFs Emma Bunton, 50, and Nicole Appleton, 51, to help boost the show.
The first episode brought in 75k views, the second had 38K, but the third show dropped to 17K – marking a halve in viewers.
Meanwhile, last week’s episode pulled in 32K, and the latest show, which was only released yesterday, has 28K so far.
Holly left This Morning in 2023, after 14 years on the show.
