Apple on Monday named John Ternus as its new chief executive officer, effective Sept. 1, and said that Tim Cook would take the role of executive chairman.Subscribe to read this story ad-free Get unlimited access to ad-free articles and exclusive content.The transition will end Cook’s 15-year run as one of the most successful technology CEOs in modern history. “It has been the greatest privilege of my life to be the CEO of Apple and to have been trusted to lead such an extraordinary company,” Cook said in a news release. “I love Apple with all of my being, and I am so grateful to have had the opportunity to work with a team of such ingenious, innovative, creative, and deeply caring people who have been unwavering in their dedication to enriching the lives of our customers and creating the best products and services in the world,” Cook said.Tim Cook and John Ternus at Apple Park.Apple“I am profoundly grateful for this opportunity to carry Apple’s mission forward,” incoming CEO Ternus said. Ternus has worked at Apple since 2001, and the company said he was “instrumental” to product lines such as the iPhone and AirPods.”Cook will continue in his role as CEO through the summer as he works closely with Ternus on a smooth transition,” Apple said. Under Cook’s stewardship, Apple shares appreciated more than 1,700%.Apple shares fell less than 1% in after-hours trading on Monday.The CEO transition is the first since Apple named Tim Cook as Steve Jobs’ replacement for the top job in 2011. Before becoming Apple’s chief executive, Cook served as Jobs’ right-hand man and was the architect of Apple’s global supply chain. During Cook’s tenure, Apple launched multiple successful updates to the iPhone, Mac, Apple TV and other critical products. But in recent years, Apple has struggled with the adoption of artificial intelligence. At the end of 2025, its artificial intelligence chief left the company. Apple has also delayed the rollout of a more intelligent AI-powered Siri multiple times.However, when it came to other challenges such as dealing with the Trump administration and tariffs, Tim Cook successfully dodged many of the high duties while fostering a relationship with Trump personally.Apple implied that the 65 year-old Cook would continue serving as the company’s de-facto ambassador to politicians in his new role. “As executive chairman, Cook will assist with certain aspects of the company, including engaging with policymakers around the world.” This is a developing story. Please check back for updates.Steve Kopack is a senior reporter at Jattvibe News covering business and the economy.