Did Aamir reject Rs 120 cr OTT deal for Sitaare Zameen Par?

Aamir Khan is erstwhile again taking an unconventional way with his upcoming movie Sitaare Zameen Par. The histrion has reportedly declined a monolithic Rs 120 crore connection from Amazon Prime Video for the film’s integer rights, choosing alternatively to hold its OTT merchandise successful a bid to revive India’s theatre-going culture.According to commercialized expert Komal Nahta, Khan’s determination is simply a calculated determination to propulsion audiences backmost into cinema halls. “The thought is to marque radical take the large surface acquisition again by not giving them the home-viewing enactment truthful soon," a root adjacent to the improvement told News18. However, determination has been nary authoritative connection from Aamir connected the same. Aamir stands steadfast against aboriginal OTT releasesOver the past fewer years, the manufacture has witnessed a swift displacement toward streaming platforms, with astir films dropping connected OTT conscionable a fewer weeks aft their theatrical debut.

Aamir Khan, however, believes this exemplary has importantly contributed to the driblet successful footfalls astatine movie theatres.This isn’t the archetypal connection Khan has turned down either. Sources uncover that Netflix had besides expressed involvement successful acquiring Sitaare Zameen Par, but the actor-producer reportedly declined that woody arsenic well, firmly lasting by a delayed integer merchandise strategy.

Opting for YouTube implicit streaming giantsRather than partnering with a large OTT platform, Khan reportedly plans to merchandise the movie digitally connected YouTube utilizing a pay-per-view model.

This attack not lone gives him implicit power implicit the merchandise model and pricing, but besides allows him to experimentation with alternate integer gross streams.Sitaare Zameen Par, which stars Aamir Khan and Genelia D’Souza, is acceptable for a theatrical merchandise connected June 20. The movie is expected to transportation a beardown affectional core, overmuch similar Khan’s critically acclaimed 2007 directorial Taare Zameen Par, and is already gathering buzz for its unsocial merchandise strategy.