Haldiram’s first outlet in the United Kingdom has made a strong impression, with large crowds gathering outside its newly opened restaurant at Leicester Square in London. A video of customers waiting in long queues has gone viral on social media, highlighting the enthusiasm surrounding the brand’s UK launch.The clip, shared on Instagram by the account views.we.explore, shows scores of people lining up outside the outlet. A caption on the video joked that “every desi had the same weekend plan,” suggesting the opening had become a major attraction for London’s Indian community.The post described the overwhelming response, saying the excitement, crowd and lengthy queues reflected the popularity of the Indian food chain. It also asked viewers whether they would be willing to wait in line to visit the new outlet.The video quickly attracted widespread attention online, prompting mixed reactions from social media users. While many celebrated Haldiram’s arrival in London and expressed excitement about visiting the restaurant, others questioned whether the long wait was necessary, pointing out that several of the brand’s packaged snacks are already sold in Indian grocery stores and supermarkets across the UK.One user remarked that cooking favourite Indian dishes at home could be a better option than standing in long queues, while another humorously commented on the orderly line of customers. Haldiram’s also joined the conversation, replying to the viral post with the message, “Delhi called. Leicester Square answered.”Founded in 1937 by Ganga Bhishen Agarwal in Bikaner, Rajasthan, Haldiram’s began as a small sweets shop and has since grown into one of India’s best-known food brands. Today, the company operates restaurants and sells a wide range of traditional Indian sweets, snacks and ready-to-eat products in several international markets.