IE 11 is not supported. For an optimal experience visit our site on another browser.Now PlayingInside Look at How Retailers Use Your Data for ‘Price Experiments’05:25UP NEXTConsumer Hot Topics: Spam Calls, Credit Safety and More04:52Money-Saving Strategies as Grocery Price Wars Get Underway04:15Mortgage Rates Hit Highest Level in More Than 2 Years01:57Early Deals on Holiday Shopping: What to Buy, Trends to Look For04:20How to Navigate the Housing Market Amid Rising Interest Rates05:53Carla A. Harris Shares Career Advice, Talks AI and Jobs05:12Why Networking is the Essential Career Tool05:37Trump Sounds Off on Fed’s Decision on Interest Rate02:14What Does the Interest Rate Hike Mean for American Consumers?02:06Federal Reserve Poised to Raise Interest Rates: What to Know02:44How to Prepare Your Home For Weather-Related Disasters03:55Strategic Money Moves to Maximize Your 401(K) Savings03:49September 2026 Freebies: School Supplies, McNuggets, More05:37Jean Chatzky on How to Plan for the ‘Forever Paycheck’04:37Why the End of Summer is the Best Time to Book a Cruise03:11Labor Day Sales Guide 2026: What to Buy and Where to Buy It03:53How the Iran War is Driving Up Everyday American Costs02:48How to Shop Smarter During 2026 Labor Day Sales04:15How Personal Finance is Changing for Younger Generations05:22Across retail, travel, food and more, some companies are charging consumers different prices for the same products and services. Lindsay Owens, author of the new book “Gouged: The End of a Fair Price and What That Menas for Your Wallet,” says companies overcharge by using “price experiments” where they change randomly between customers and some also use “surveillance or personalized pricing” where they charge prices based on your data all to increase profits. Jattvibe’s Vicky Nguyen reports for TODAY.Sept. 30, 2026Read MoreNow PlayingInside Look at How Retailers Use Your Data for ‘Price Experiments’05:25UP NEXTConsumer Hot Topics: Spam Calls, Credit Safety and More04:52Money-Saving Strategies as Grocery Price Wars Get Underway04:15Mortgage Rates Hit Highest Level in More Than 2 Years01:57Early Deals on Holiday Shopping: What to Buy, Trends to Look For04:20How to Navigate the Housing Market Amid Rising Interest Rates05:53Carla A. Harris Shares Career Advice, Talks AI and Jobs05:12Why Networking is the Essential Career Tool05:37Trump Sounds Off on Fed’s Decision on Interest Rate02:14What Does the Interest Rate Hike Mean for American Consumers?02:06Federal Reserve Poised to Raise Interest Rates: What to Know02:44How to Prepare Your Home For Weather-Related Disasters03:55Strategic Money Moves to Maximize Your 401(K) Savings03:49September 2026 Freebies: School Supplies, McNuggets, More05:37Jean Chatzky on How to Plan for the ‘Forever Paycheck’04:37Why the End of Summer is the Best Time to Book a Cruise03:11Labor Day Sales Guide 2026: What to Buy and Where to Buy It03:53How the Iran War is Driving Up Everyday American Costs02:48How to Shop Smarter During 2026 Labor Day Sales04:15How Personal Finance is Changing for Younger Generations05:22