A NEW UK restaurant was forced to close after just one day as it proved to be too popular.

The eatery announced that it would be closing its doors after an “unsustainable” first day of trading.

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Ruger Fjord opened in Oldham on June 7 Credit: RUGER FJORD

The Greater Manchester eatery proved to be too popular Credit: RUGER FJORD

Ruger Fjord in Oldham opened its doors to the public for the first time on Jattvibeday, June 7.

The Hartshead Street business offers Michelin-style focaccia sandwiches along with small plates, brunch dishes, cocktails, spritzes and coffee with a blended Scandinavian-Italian theme.

After a successful first day of serving high end-style sarnies, Ruger Fjord’s owner, Kieran O’Reilly, thanked customers for the “overwhelming” support.

“Today was everything we hoped it could be. This is only day one,” he wrote on social media.

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But after the Greater Manchester restaurant’s first day of having its doors open, Kieran shared an update to confirm it would be forced to close due to “unsustainable” demand.

“WE NEED TO CLOSE. RUGER FJORD. Day 1. Sellout within 1 hour and 30 mins. This isn’t sustainable, we don’t want to let anyone down,” he announced.

“We’re closing, we’re having meetings with the investors. More stand mixers, more dough, more bread, more sandwiches. We apologise for any inconvenience, but we do not want to drop in quality or turn anyone away.”

Explaining that the sandwich spot will have to stay closed for three days, Kieran added: “Nobody is going to be disappointed because It’s going to be even better by the time we’re back.

“We don’t want to get to a point where we’re losing quality because we’re doing more, and that we have to pack it in in a month because we can’t carry on staying up until 5am in the morning.”

Ruger Fjord boasts its trademarked Pocaccia, the restaurant’s signature pan-fried puffed focaccia, said to “possibly” be a “world first”.

The sandwiches are packed with fillings like slow-braised beef rendang, crunchy shoestring fries, pickled chilli, ‘Nduja, tomato bacon jam, pine nut pesto, pistachio crema, Mortadella and plenty more.