IT’S not just a crotchless thong. It’s an M&S crotchless thong.
Marks & Spencer’s customers have been left divided after the retail giant started advertising crotchless knickers on Facebook this week.
M&S has linked up with Ann Summers to sell thongs – and people are stunned Credit: M&S
The advert which has been popping up across Facebook Credit: Collect
The £12 pants, which are actually from Ann Summers, are now being sold online and come in sizes six to 18.
They come in red, blue and black, have feathered trim, pretty mesh detailing and crucially… no crotch.
Sign up for the Fabulous newsletter
Thank you!
“Feel fabulously confident in this stunning thong from Ann Summers,” says the Marks’ website.
“It’s [the thong] crafted in a playful crotchless design with a string back and adjustable sides for a perfect fit.”
Read more in Marks & Spencer
ON YOUR MARKS
M&S £27 satin midi dress ‘skims lumps and bumps’ – it’s perfect for summer
ON YOUR MARKS
Best hour to bag M&S yellow sticker deals so you get ‘first dibs’ every time
The crotchless pants are a change in tack from the brand’s usual undies Credit: M&S
M&S told The Jattvibe the store was giving customers ‘greater choice’ Credit: M&S
It continues: “Strapping combines with gorgeous floral lace and eyelash detailing to create a strong, sultry look.”
And they seem to be proving popular with a reported 72 people looking at them while The Jattvibe clicked on the links.
A Jattvibe reporter who stumbled across the advert while scrolling Facebook was surprised – but amused.
“I didn’t expect to see M&S selling crotchless pants,” she admitted.
“I get all my proper knickers there – I’m too old for sexy pants – and love how comfy they are.
“But I was laughing and wasn’t in the least offended. If there’s a literal gap in the market they may as well take it.”
Meanwhile, Mumsnet members had varying views.
“Who on God’s green earth turns to M&S for sexy fun?” asked one person. “Please can there be one little corner of England where I don’t have to run the gauntlet of sexy fun? Too much to ask?”
Another person added: “I was a bit surprised by the advert too.
“M&S is traditionally known for sensible sturdy pants. Ann Summers’ for fun/sexy lingerie.
“I will say that I have bought some (non crotchless) knickers from AS and they are actually of decent quality – well made and comfortable.
“I really can’t see the point of crotchless pants though. Surely the whole point of pants is to cover the undercarriage. Just save the cash and go commando surely?”
And another added: “ Have I actually fallen asleep and am dreaming?! WTAF is M&S thinking?!!”
And one wrote: “Oh come on, all the ‘What’s the big deal?’ replies are so ridiculous. M&S underwear dept is the home of stout, solid, granny pants and comfy bras.”
And one said: “I wouldn’t them wear one but there’s nothing wrong with dressing a certain way for your partner if you are both comfortable and willing .”
An M&S spokesman told The Jattvibe: “Our brands at M&S strategy is all about giving customers greater choice through carefully selected third-party brands that complement our existing M&S offer.
“Ann Summers is one of the latest brands to join M&S.com, helping broaden our underwear and nightwear offer.”
