Tommy Hilfiger made a colourful return to New York Fashion Week on Thursday, presenting his Spring/Summer 2027 collection at one of Manhattan’s most iconic addresses — the Plaza Hotel.The 75-year-old designer. Hilfiger lived in a penthouse at the hotel with his wife for more than a decade, making the grand venue more than just a backdrop for his comeback to the New York runway.Model Gigi Hadid opened the show in a relaxed, sharply tailored look, pairing loose red trousers and a tan jacket with a navy bucket hat. Her appearance set the tone for a collection that played with the familiar codes of American prep while giving them a younger, more relaxed edge.Oversized polo shirts, plaid bucket hats and Hilfiger’s signature red-and-navy palette were mixed with brighter shades and eye-catching patterns. Yellow trousers and flowing silk pieces added flashes of colour to the otherwise distinctly preppy wardrobe.Romeo Beckham presents a creation from the Spring/Summer 2027 Tommy Hilfiger collection during New York Fashion Week in New York City, September 10, 2026. REUTERS/David ‘Dee’ DelgadoHilfiger’s central idea was to revisit the classics that built his brand and reinterpret them for a new generation. The collection reflects the label’s current “Prep Made Current” approach, which takes traditional American style and updates it for Gen Z.The show also carried a distinctly New York soundtrack. Violinists performed hip-hop classics, including Jay-Z’s Empire State of Mind, before singer Slayyyter took over with a live performance. The front row was equally star-studded, with Kate Moss, Camila Cabello, Jisoo, Patrick Schwarzenegger and New York Knicks players Karl-Anthony Towns and Josh Hart among the guests.A model presents a creation from the Spring/Summer 2027 Tommy Hilfiger collection during New York Fashion Week in New York City, September 10, 2026. REUTERS/David ‘Dee’ DelgadoHilfiger’s USP is his ability to take recognisable American preppy staples — polos, tailoring, red, navy and sporty details — and make them feel youthful and relevant without losing the identity of the Tommy Hilfiger brand.