BEING savvy is the new sexy as more Brits now consider being good with money a bigger turn-on than being good looking.
A study of 2,000 adults found 30 per cent believe being adept at managing their finances was one of the most attractive traits in a partner, even more than someone who is outgoing, family-oriented or ambitious.
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This was the case for 35 per cent of Millennials – the most of any generation – with 56 per cent admitting they were likely to end a relationship due to poor money management.
Overall, trustworthiness (60 per cent), someone who can make you laugh (53 per cent) and being kind (42 per cent) were top of the relationship traits wish list, according to the study by investment app XTB.
Joshua Raymond, UK managing director at the company, said: “Attitudes towards money have shifted, with financial responsibility increasingly seen as a sign of maturity rather than being something dull or restrictive.
“As the cost of living continues to shape everyday decisions, it’s not surprising younger people are finding financial responsibility a more significant trait.
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“For many, being good with money signals reliability and forward-thinking, which are qualities people want in a lasting relationship.”
The research also found the average age people start looking for someone who is financially astute is 26.
With 51 per cent of adults admitting it’s something they focus on more now than they did 10 years ago.
While only 12 per cent would prefer someone who spends money generously, compared to 56 per cent who’d rather someone who focuses on saving and financial security.
All in all, 78 per cent agreed being good with money is an attractive trait in a partner.
This was because it shows they are responsible (67 per cent), reduces stress around money (56 per cent) and makes people feel more secure about their future (50 per cent).
When it comes to the start of a relationship, 59 per cent said they were open about money, compared to 26 per cent who said they’re not.
This was more significant for Gen Zs and Millennials, who were the most open of any generation polled, according to data from OnePoll.co.uk.
Overall, 34 per cent said they expected a potential partner to be financially responsible, whereas 41 per cent thought it’s important but can be worked on.
A further 14 per cent agreed it’s an appealing quality for someone to invest in stocks and shares.
Joshua Raymond, from XTB, added: “Openness around money is also becoming more common, suggesting couples are recognising its role in building trust early on.
“It’s interesting how financial behaviours – from saving to investing – are increasingly seen as everyday habits and as indicators of long-term compatibility.”


