FOR many, tucking into a Snickers or Twix bar is a favourite treat – but as we all know, there is a lot less to them now than there used to be.
While sweets still come in a familiar wrapper, the products inside these days are a very different size to the ones we grew up eating.
A woman posted a picture of an old 62.5g bar alongside one of today’s Mars bars, which weighs 40g, and has shrunk by 36% Credit: Jam Press/@pocketrocketscleaning
Victoria Gordon posted the picture online Credit: Jam Press/@pocketrocketscleaning
Recently, a video of a 35-year-old Mars bar went viral after it was found to weigh 22.5g more than the version sold today.
Victoria Gordon, who runs a cleaning service, posted a picture online of the 62.5g bar alongside one of today’s Mars bars, which weighs 40g.
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“It was nearly as big as my hand,” she said after finding the 1991 choccie bar while clearing out an attic.
“The difference means that the product has shed more than a third of its weight over 35 years.
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Shoppers have watched their favourite chocolate bars decrease in size while prices stay the same – or even rise – a process referred to as “shrinkflation”.
Manufacturers cite rising production costs and the soaring price of cocoa as the key factors behind the shrinkage.
Marketing expert Professor Ratula Chakrubarty, from the University of East Anglia, said: “Brands have been using shrinkflation for a while.
“Consumers are unable to notice a five to ten per cent difference in weight.”
Here, Luke Chafer takes a look at how today’s chocolate bars measure up – or rather, how they don’t.
Cadbury Dairy Milk was 200g, is now 180g, and has shrunk by 10%
Cadbury Creme Egg was 39g, is now 34g, and has shrunk by 12.8%
Twix was 58g, is now 50g, and has shrunk by 13.8%
KitKat Chunky was 48g, is now 40g, and has shrunk by 16.7%Credit: Refer to Source
Toblerone was 400g, is now 360g, and has shrunk by 10% Credit: Alamy
Terry’s Chocolate Orange was 175g, is now 145g, and has shrunk by 17.1% Credit: Alamy
Yorkie was 70g, is now 46g, and has shrunk by 34.3% Credit: Alamy
KitKat was 48.1g, is now 41.5g, and has shrunk by 13.7% Credit: Alamy
Lion Bar was 49g, is now 42g, and has shrunk by 14.3% Credit: Alamy
Snickers was 62.5g, is now 48g, and has shrunk by 23.2% Credit: Alamy
