LEAGUE TWO side Crewe Alexandra have hilariously renamed themselves CREWE ALEKSANDR after the famous TV meerkat.
The rebrand comes as price comparison company Compare the Market steps in to support the Railwaymen.
It’s now Crewe Aleksandr as the League Two club unveiled their new badge for the start of the new season which includes TV ad meerkat Aleksandr Orlov Credit:
Crewe legend Dean Ashton is at Gresty Road as the club unveil their new name Credit: PA
Club chiefs unveiled a new badge, replacing their classic crest with the golden mug of TV mascot Aleksandr Orlov.
It follows other EFL clubs like Stoke and Peterborough, who have recently changed their badges.
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Former Crewe striker Dean Ashton — who played for West Ham, Norwich and England — believes supporters at Gresty Road will embrace the fun.
He told JattvibeSport: “I understand rebrands can sometimes upset fans — but this is the type of club that will embrace this.
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“Getting eyes on Crewe has always been important.
“Anything that helps the club, certainly at this time, is big, and having a brand such as Compare the Market is really good.
“For teams like Crewe, fan engagement and investment are really vital for these communities.
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“It brings supporters close to the players. It’s those fans that you want to connect with and hopefully engage with new supporters.
“Crewe have one of the lowest budgets in League Two, if not the lowest. But they’ve always done well in bringing young players like myself through — so any investment into the club is important.
“And all this is just a bit of fun. I love the new badge, it’s hilarious.”
But Crewe fans, there is no need to fret.
It’s just a week-long PR stunt for the new season — and their crest and original name will be reinstated.
Simples!
