MCCOY’S has launched two new “American-inspired” crisp flavours in celebration of a popular sport.
Shoppers will need to hurry to get their hands on the limited-edition snacks.
Sign up for the Money newsletter
Thank you!
McCoys has released two new crisp flavours to celebrate the NFL UK & Ireland partnership – Hot Kick Ketchup and Yellow Mustard Credit: McCoy’s
Last year the brand launched Blazin’ Buffalo Wings and Secret Burger Sauce Credit: McCoy’s
To mark its third season of sponsoring NFL UK & Ireland, McCoy’s has launched two new crisp varieties inspired by the US.
Available as part of a six-packet multipack, the new crisps aim to “bring classic American game-day tastes to life in a crisp”.
Shoppers can opt for Hot Kick Ketchup, a “rich and creamy” tomato flavoured snack with “a tangy kick”, ideal for anyone who enjoys a touch of heat in their crisps.
Or try the Yellow Mustard, serving up the taste of the iconic condiment with a “smooth, mellow heat”.
ON YOUR MARKS
M&S shoppers are only just realising that ’10/10′ snack is part of meal deal
GOAL-DEN ARCHES
McDonald’s reveals new limited-edition World Cup menu with SIX new items
The crisps have already hit supermarket shelves and will set you back just £2.35 for a multipack of six 25g packets.
Inspired by NFL trading cards, the packs feature images of players and aim to celebrate the sport ahead of the 2026 NFL season, which will start in September.
Marketing manager at McCoy’s, Amy Heap, said: “With these new launches, we’ve delivered a crisp with a modern, American twist on classic store cupboard favourites.
“We can’t wait to see these new products hit shelves and engage fans.”
General manager at NFL UK & Ireland, Henry Hodgson, added: “We’re proud to be entering our third year alongside McCoy’s as our official savoury snacks partner in the UK & Ireland.
“Food is at the heart of NFL game-day culture, and McCoy’s understands exactly how to bring that energy to fans here in the UK.”
It’s not the first time the crisp brand has released a new flavour to celebrate its NFL partnership.
Last year, McCoy’s offered Blazin’ Buffalo Chicken Wings and Secret Burger Sauce crisps.
