MODEL Hailey Bieber takes it kneesy in a fashion shoot.
The 29-year-old posed in a bright bikini from Italian swimwear brand Calzedonia.
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Hailey Bieber poses in a bright bikini from Italian swimwear brand Calzedonia Credit: Calzedonia
Hailey, wife of Justin Bieber, has been named a global ambassador for Calzedonia following the sale of her beauty brand Rhode for $1billion Credit: Calzedonia
Hailey, wife of singer Justin, 32, is their latest global ambassador.
It comes after she sold her beauty brand Rhode for $1billion.
The wife of troubled pop superstar Justin Bieber put aside the pain of her allegedly rocky marriage by finalizing a $1 billion sale of the beauty line to e.l.f. Beauty.
The “beyond her wildest dreams” acquisition is split into $600 million in cash, $200 million in e.l.f. Beauty stock, and an additional $200 million contingent on the brand’s growth over the next three years.
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Rhode’s meteoric rise, fueled by New York native Bieber’s star power and sought-after products like lip glosses and exclusive phone accessories, led to the powerhouse partnership.
According to two sources close to Hailey, the 28-year-old was bawling her eyes out when the deal was struck, with friends and family flooding her phone with over 900 congratulatory messages.
One insider claims the stress of closing the astonishing takeover had taken its toll. The entire process had become “very stressful.”
“Despite everything going on with Justin, she remained focused and poured her energy into her company,” the source claimed. “When everything was finalized, she couldn’t stop crying and screaming with joy. I haven’t seen her like this since the birth of her son.”
The close confidant added that Hailey was “on her knees for 10 minutes, repeatedly saying, ‘Oh my god!’ and ‘This is so crazy!’”
In the new collaboration, Bieber will expand her role beyond being Rhode’s founder.
She’s set to take on the titles of chief creative officer and head of innovation, while also serving as a strategic advisor to the newly combined companies.
