FORGET the outdated stereotype of a football WAG shopping on her husband’s credit card.
As the Three Lions secure a historic spot in the 2026 World Cup Quarter-Finals, the women in the stands are grabbing headlines for their own brilliance.
Tolami Benson, fiancee of Bukayo Saka Credit: Shutterstock Editorial
Megan Pickford, wife of Jordan Pickford Credit: instagram/meganpickford_
From intensive care nurses and high-stakes legal eagles to marketing executives and beauty moguls, these women are banking six-and seven-figure statuses entirely on their own merit.
Brand and Culture expert Nick Ede says: “The new wave of WAGs are seriously impressive power women, many of whom have carved out successful careers in their own right.
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“Now, alongside their partners, they have the potential to command hundreds of thousands of pounds through brand deals and commercial opportunities, on top of the salaries they already earn from their own professions.”
Here, Nick reveals the WAGS that are in a league of their own when it comes to their careers, while he also estimates their net worth.
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Olivia Naylor – Wife of John Stones
Net worth: £1.2 million – £1.5 million
John Stones net worth: £22 million
Olivia Naylor was a successful business owner Credit: instagram/olivianjnaylor
John Stones is married to Olivia Naylor Credit: olivianjnaylor / Instagram
Olivia was a successful business owner long before marrying England defender John Stones.
She built a strong name in the UK beauty industry through her permanent make-up training academy and the Olivia Naylor Clinic.
Although the original business has since been dissolved, she has continued to explore luxury fashion and lifestyle opportunities.
Nick says: “Olivia is one of the strongest examples of a woman who built genuine wealth independently.
“Long before becoming Mrs John Stones, she had already established herself as a respected entrepreneur in the beauty industry through her permanent make-up academy and Olivia Naylor Clinic.
“Businesses like hers can generate healthy six-figure annual turnovers, particularly when they combine treatments with accredited training courses.
“Even though the original business has now been dissolved, the reputation and expertise she built have real value.
“She’s now moving into luxury fashion and lifestyle, which opens another lucrative revenue stream.
“Brands looking to reach affluent women in their 30s would happily pay between £8,000 and £15,000 for a sponsored Instagram campaign, while ambassador contracts with beauty or fashion labels could comfortably reach £75,000-£150,000 annually.
“Olivia has the credibility brands increasingly want because she’s seen as a businesswoman first and an influencer second.”
Tolami Benson – Fiancée of Bukayo Saka
Estimated net worth: £400,000 – £600,000
Bukayo Saka net worth: £23.5 million
Tolami Benson is a public relations graduate Credit: instagram/tolami_benson
She is engaged to Bukayo Sake, who has a net worth of £23.5 million Credit: instagram
Tolami has built a strong career of her own while also becoming one of the most talked-about women connected to the England squad.
A Public Relations graduate, she works full-time in London as a Senior Planning Executive at major media agency Zenith.
She has also developed a growing fashion profile, including a capsule collection with River Island.
Nick says: “Tolami represents the new generation of WAGs perfectly. She hasn’t abandoned her career despite dating one of England’s biggest stars.
“Her role as a Senior Planning Executive at Zenith provides a professional salary likely worth around £55,000 a year, but her commercial value has grown significantly thanks to her fashion profile.
“Her River Island collaboration demonstrated she’s becoming a style authority rather than simply a football girlfriend.
“Fashion collaborations like that can easily generate £40,000-£100,000, while individual sponsored fashion posts are likely worth £5,000-£10,000.
“What makes Tolami commercially attractive is authenticity. She understands marketing from the inside, meaning brands know she’s strategic rather than simply posting adverts.”
Ashlyn Castro – Partner of Jude Bellingham
Estimated net worth: £500,000 – £800,000
Jude Bellingham net worth: £40 million
Ashlyn Castro is an international model and digital media creator Credit: Instagram
Jude Bellingham’s girlfriend Ashlyn Castro Credit: Instagram @ashlyncastro
Los Angeles-born Ashlyn has forged a career as an international model and digital media creator.
With an Instagram following of more than 726,000, she has worked across fashion, beauty and travel, collaborating with brands including PrettyLittleThing.
She has also appeared in DJ Khaled’s “Popstar” music video.
Nick says: “Ashlyn already had an established profile before her relationship with Jude Bellingham attracted global headlines.
“Her modelling work and digital content creation give her genuine international earning power.
“With more than 726,000 Instagram followers and an audience that spans both America and Europe, she’s attractive to luxury fashion, travel and beauty brands.
“A single premium sponsored campaign could command £10,000-£20,000, while longer ambassador relationships with international labels could exceed £200,000 annually if managed correctly.
“Her modelling work, appearances and commercial shoots also provide another steady income stream, making her one of the highest-earning women in this group outside of football connections.”
Katie Kane – Wife of Harry Kane
Estimated net worth: £300,000 – £500,000
Harry Kane net worth: £110 million
Kate Kane is the wife of Harry Kane Credit: instagram/katekanex
She is a qualified fitness instructor Credit: Instagram
Katie met Harry Kane during their school days in East London, but she has always maintained her own identity and career path.
A Sports Science graduate, she has worked as a qualified fitness instructor and personal trainer, building credibility in the health and wellness space while keeping a relatively private profile.
Nick says: “Katie has always chosen privacy over celebrity, and ironically that makes her incredibly appealing to certain brands.
“Her background in sports science and fitness gives her professional credibility that wellness companies increasingly value. Although she doesn’t actively chase influencer fame, if she chose to embrace commercial partnerships she’d be in high demand.
“Health, family, fitness and premium sportswear companies could comfortably offer £5,000-£12,000 per campaign, while longer-term ambassador roles could generate six-figure earnings annually.
“Katie’s not particularly out there for the fame or fortune, but if she did want it she could command a lot more, especially now that Kane is King!”
Naima Corbin – Wife of Eberechi Eze
Estimated net worth: £150,000 – £250,000
Eberechi Eze net worth: £7 million
Ebereche Eze and wife Izuthe Mulatto (aka Naima Corbin) Credit: Instagram/@eze
She works as an intensive care nurse Credit: PA
Naima has chosen a very different route from the traditional influencer spotlight.
A graduate of King’s College London, she works as an intensive care nurse, focusing on her medical career and public service rather than using football fame as a platform.
Nick says: “Naima is perhaps the most inspiring person on this list because she has deliberately prioritised her career over celebrity.
“As an intensive care nurse and King’s College London graduate, she’s chosen public service rather than influencer culture. Her NHS salary may sit between £40,000 and £60,000 depending on seniority.
“If she ever decided to work with healthcare, wellbeing or charity campaigns, brands would likely pay £3,000-£8,000 per campaign, simply because audiences would trust her.”
Mia McClenaghan – Girlfriend of Reece James
Estimated net worth: £180,000 – £300,000
Reece James net worth: £8 million
Mia McClenaghan has persuade a career in the legal profession Credit: Instagram/miamcclenaghan
Mia McClenaghan is girlfriend of Reece James Credit: Instagram/miamcclenaghan
Mia is a law graduate from Royal Holloway, University of London, and has pursued a career in the legal profession while also maintaining a growing public profile.
After graduating in 2021, she went on to advise prisoners at HMP Coldingley on family matters.
She is also reported to have a specialist interest in AI law, one of the fastest-growing areas of the legal sector.
Nick says: “Mia combines intelligence with growing commercial appeal.
“After graduating in law and gaining practical legal experience, including advising prisoners on family matters, she’s built solid professional credentials while also developing her public profile.
“A legal career offers a stable salary, potentially between £45,000 and £70,000, but her interest in AI law places her in one of the fastest-growing legal sectors, with salaries going up to £200,000.
“Lifestyle collaborations alongside her legal work could comfortably earn £3,000-£8,000 per campaign, and brands increasingly love ambassadors with genuine careers because they’re viewed as far more relatable than full-time influencers.”
Olivia Kate Parvia – Girlfriend of Elliot Anderson
Estimated net worth: £75,000 – £120,000
Elliot Anderson net worth: £2.5 million
Elliot Anderson is in a relationship with lawyer Olivia Parvia Credit: PA
Elliot Anderson is part of Thomas Tuchel’s squad for the 2026 World Cup Credit: Getty
Olivia Kate Parvia has carved out her own path in the legal sector.
Working as a paralegal, she assists with case preparation and supports lawyers behind the scenes, building a career away from the celebrity spotlight.
Nick says: “Olivia has quietly built a career in law as a paralegal while remaining largely outside the celebrity spotlight.
“Her legal role demonstrates she’s focused on building long-term professional success rather than instant social media fame.
“Salaries for experienced paralegals can range from £45,000 upwards, and as her career progresses that figure is likely to rise significantly.”
Megan Pickford – Wife of Jordan Pickford
Estimated net worth: £250,000 – £400,000
Jordan Pickford net worth: £36 million
Megan Pickford has turned her online presence into a business Credit: Instagram
She is married to Jordan Pickford Credit: Instagram
Megan, a graduate of the University of Jattvibederland, has turned her online presence into a successful independent business.
As a freelance content creator, she works across parenting, lifestyle and fashion, building a platform that appeals to family-focused and premium lifestyle brands.
Nick says: “Megan has successfully transformed her online presence into a genuine business.
“With family, parenting and lifestyle content attracting loyal audiences, she fits perfectly into one of the UK’s most commercially valuable influencer categories.
“Major family brands often pay £5,000-£12,000 for sponsored campaigns, while annual ambassador agreements across fashion, homeware or parenting products could generate well over £100,000.
“She’s also one of the more recognisable England WAGs, giving her long-term commercial potential beyond football tournaments.”
Ellie Watkins – Wife of Ollie Watkins
Estimated net worth: £150,000 – £250,000
Ollie Watkins net worth: £21 million
Ellie Watkins has over 91k followers Credit: instagram/ellievwatkins
Ollie Watkins is England’s striker Credit: Getty
Ellie has been with Aston Villa and England striker Ollie Watkins since his Championship days at Brentford, but she has always maintained her own professional identity.
A qualified interior designer, she has since built a strong lifestyle platform, with more than 91,000 Instagram followers.
Alongside her interiors background, Ellie has become a lifestyle creator, sharing beauty, fashion, family and travel content.
She has promoted brands including Iconic London, Alo, Laneige, Oura Ring and Lancaster Beauty, while also using platforms such as Depop to sell pre-loved designer pieces from her wardrobe.
A mum to Amara, four, and Marley, three, Ellie, regularly shares glimpses of life with Ollie and their children alongside her more polished commercial content.
Nick says: “Ellie has quietly transformed herself into one of England’s most commercially attractive WAGs.
“Originally trained in interior design, she has successfully pivoted into lifestyle influencing, creating content around beauty, fashion, family life and luxury travel while building an engaged audience of more than 90,000 Instagram followers.
“Unlike influencers who rely on fast fashion alone, Ellie has positioned herself in the premium lifestyle space.
“Her latest partnership with luxury skincare brand Lancaster Beauty during the World Cup is exactly the type of campaign that premium brands love because she’s seen as aspirational but still relatable.
“I estimate Ellie can command £3,000-£8,000 for a sponsored Instagram campaign, with larger international beauty partnerships potentially reaching £20,000-£40,000 over a multi-post campaign.
“Add in affiliate income, brand trips and longer-term ambassador roles and she’s creating a business that could comfortably generate a six-figure annual income.”
